When you talk to Spencer Claeys, you quickly realize he’s not just another exterior cleaning business owner. He’s a creator, an experimenter, and most importantly, a guy who’s chasing the kind of life where you do what you love, share it with the world, and trust that the rest will follow.
With 264,000 YouTube subscribers, viral TikTok moments, and a thriving exterior cleaning business in Washington State, Spencer has learned how to blend service work, online content, and personal purpose into life philosophy.
And, as our conversation revealed, that philosophy might just be the blueprint for anyone looking to build something on their own terms.
The Stepping-Stone Business That Started It All
Spencer didn’t start with a grand plan. During the pandemic, he jumped into roof washing and exterior cleaning—a low-barrier, “stepping-stone” business that allowed him to make money quickly, learn sales and marketing, and gain confidence as a business owner.
It wasn’t about building the biggest company possible. In fact, he’s kept revenue intentionally modest (never more than $30K–$40K/month) so he can focus on other ventures—like software, products, and content.
Content Creation Without the Algorithm Chains
Spencer’s YouTube journey exploded when he realized the secret wasn’t chasing the algorithm—it was chasing resonance.
Some videos have millions of views. Others get only a few hundred. But if those few hundred people are deeply impacted, that’s a win.
“If it helps one person, there’s a ripple effect. That person helps another person, and it becomes infinite change,” Spencer said.
He films almost entirely on his iPhone. No elaborate gear, no overplanning. Just capturing moments—like the time he pulled a sponge from a gutter, filmed it casually, and racked up 30 million views.
Flow Over Friction
Spencer’s work and life are designed around flow.
That means:
- Avoiding back-to-back scheduled meetings (he hates them).
- Using Loom to answer questions instead of repeating calls.
- Following the energy, whether that’s making a video, knocking on doors for a job, or walking with his son.
He compares it to a hose: when the line is kinked, water stops. The goal is to remove the kinks and let the current run.
Thinking Bigger Than Low-Ticket Jobs
While roof cleaning was a great start, Spencer now thinks in bigger-ticket terms—$15K, $20K, even $200K jobs in industries like roofing, excavation, or HVAC.
The logic is simple:
Closing a $250 job takes as much effort as closing a $25,000 job. Why not aim higher?
The Spiritual Side of Entrepreneurship
Midway through our conversation, the topic shifted to God, spirituality, and purpose.
For Spencer, building a business is part of something bigger—living aligned with who you really are.
He’s not afraid to question traditional religion while still believing in God and seeking truth through personal experience.
“What would you do if you weren’t afraid? You could do anything you wanted and it would be fine. It’s gonna be fine, dude,” he shared.
Building the Next Chapter
Spencer is moving his family two hours away to buy land and build his own home. He’s keeping his eyes open for whatever business opportunities that market presents—without locking himself into one label.
It’s an open-handed approach: show up, see where the demand is, and create from there.
Key Takeaways for Business Owners & Creators
- Start Small, Learn Fast – Use a stepping-stone business to build your skills and confidence.
- Focus on Impact, Not Just Numbers – Helping one person well can create a bigger ripple than chasing viral hits.
- Remove Friction – Structure your work so you can stay in flow.
- Level Up Your Ticket Size – Bigger jobs = bigger impact for the same sales effort.
- Live Aligned – Build a business that matches your values, curiosity, and lifestyle.
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