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Nine months ago, Shannon Jean was just another guy posting on X (formerly Twitter). Today, he’s built a digital media company, a $5 Mastermind community, and a six-figure coaching business—all stemming from one breakthrough post about auctions.
In this episode of the OWNR OPS Podcast, I sat down with Shannon to uncover how he did it. His journey is filled with practical lessons, especially for local service-based business owners who want to leverage digital platforms to grow both their reach and revenue.
Discovering the Whistle, Workhorse, and Whale
Shannon shared a powerful framework that shaped his entire growth trajectory:
- The Whistle: The attention-grabber.
For Shannon, it was an August 2024 post about flipping auction goods. It added 5,000 followers overnight.
- The Workhorse: The steady income producer.
He built digital products—ebooks, courses, videos—around his auction and resale knowledge.
- The Whale: The big-ticket offer.
Shannon’s whale became coaching. His client transformation stories are proof of real impact.
This framework is now a blueprint for how he evaluates every business opportunity.
The Power of X: Building in Public
Before Shannon knew what a lead magnet or landing page was, he simply started sharing what he knew on X. The key? He did it authentically and consistently.
He started collecting emails with a simple PDF: a list of 150 auction companies he’d worked with. That lead magnet alone brought in over 1,000 subscribers. Without a fancy funnel or website, just replies and DMs.
Turning Knowledge Into Products
Shannon’s growth came from action, not perfection. Here’s how he moved fast:
- Created simple Loom videos on growing on X.
- Repurposed tweets into PDF guides and uploaded them to Gumroad.
- Wrote a book based on his handbag resale business.
- Launched courses—some failed, some worked, but each one taught him something.
The results? A suite of profitable digital products that now serve as his "workhorses."
Hiring Support & Building Systems
One major turning point for Shannon is hiring a virtual assistant.
He gave her ownership of:
- LinkedIn content repurposing
- ConvertKit newsletter management
- Creating onboarding sequences
- Producing video content via tools like Opus Clip
That mindset shift—from solopreneur to systems builder—is something I’ve experienced firsthand too. At Bear Claw, letting go of sales and empowering my team has doubled our capacity and allowed me to build OWNR OPS Skool and this podcast.
Coaching as the Whale
Once Shannon had his whistle and workhorse running, the real revenue kicker came: coaching.
He started free, gained testimonials, refined his system, and began attracting high-paying clients through his content. His approach was simple:
- Build credibility through content and results
- Offer massive value before asking for payment
- Use coaching to create real transformation
Today, he runs a coaching program and funnels leads through his $5/month Mastermind, hosted in Kajabi. With over 400 members, it’s become both a community and a client-generating machine.
Key Takeaways for Local Business Owners
Whether you run a stump grinding business like @StumpGuyTy or a multi-service land clearing company like Bear Claw, Shannon’s story holds gold:
- Post your journey on X—people want to follow real operators.
- Create lead magnets—start simple with a PDF of your processes or resources.
- Build a list—email is still king for monetization.
- Turn content into products—record what you’re already doing.
- Systemize and delegate—build a team, not a job.
- Experiment—you won’t know your “whale” until you test.
Final Thoughts
X isn’t just a social network—it’s a business builder. Shannon Jean went from zero to thriving media entrepreneur in under a year. If you’re still sitting on the sidelines, now’s the time to get in the game.
Follow Shannon at @ShannonJean and join his $5 Mastermind for insider tips on flipping, building digital products, and scaling your reach.
🎧 Want the Full Story?
Shannon Jean drops even more insights in the full interview.
Listen or watch it now:
🔔 Subscribe to the OWNR OPS Newsletter to get updates, tools, and behind-the-scenes insights for service business owners.
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