How Data Shopper Helps Local Businesses Retarget Website Visitors and Boost Conversions

As a local business owner, turning your website visitors into paying customers can be a daunting task. But what if you could re-engage those visitors automatically and efficiently? 

In this week’s episode of the OWNR OPS Podcast, I sat down with Thomas Rudy, co-founder of Data Shopper, to discuss how local service businesses can boost conversions and grow smarter by retargeting website traffic with direct mail and AI-powered features.

The Problem: Website Visitors Who Don’t Convert

Thomas Rudy shares that one of the biggest challenges for local service businesses is converting website visitors into paying customers. 

While many visitors may land on your website, a large percentage will leave without engaging further. For small businesses, this means missed opportunities to nurture leads and ultimately close sales.

“When you’re in the service business, you can’t afford to miss out on potential customers—especially when they’ve already shown interest,” says Thomas. “That’s where retargeting comes in. It’s about re-engaging those visitors when they’re most likely to convert.”

The Data Shopper Solution: Retargeting with Direct Mail and More

Data Shopper is designed to help local businesses turn website visitors into leads through retargeting. By tracking user behavior and automatically sending direct mail (postcards, letters, etc.), Data Shopper makes it easier to stay top-of-mind with potential customers—without relying on digital ads alone.

The Data Shopper tool helps businesses by:

• Tracking website visitors and identifying those who have shown interest in your services.
• Sending direct mail to re-engage visitors and remind them of your services, often in the form of personalized postcards or even handwritten letters.
  
• Automating retargeting efforts, allowing businesses to save time and effort while ensuring no lead is forgotten.
  

The Game-Changer: Retargeting for Local Service Businesses

Why is retargeting so effective for local service businesses?

According to Thomas, it’s all about nurturing existing leads. Instead of constantly seeking new customers, businesses can focus on the visitors who are already familiar with their website, providing them with gentle reminders and targeted offers.

“People trust recommendations from those around them, and by engaging with these leads at the right time—through something as personal as direct mail—you’re increasing your chances of converting them into customers,” says Thomas.

The Power of AI and Attribution: Tracking Leads and Improving ROI

One of the most innovative features of Data Shopper is its AI-powered capabilities. 

The software can use AI to tag calls based on specific keywords, such as “discount,” “estimate,” or “issue.” 

This allows businesses to automatically track customer sentiment and spot opportunities for follow-up.

Additionally, Data Shopper allows businesses to track the source of their leads and see which marketing efforts are generating results. 

With attribution tracking, you’ll know exactly where your leads are coming from, which helps you make more data-driven decisions and allocate your marketing budget effectively.

Why Local Service Businesses Should Prioritize Retargeting

For local service providers, retargeting can be a game-changer for business growth. 

Rather than investing heavily in digital ads or running expensive campaigns, you can leverage your existing website traffic and make smarter use of your marketing resources.

By pairing direct mail with website retargeting, local businesses can generate high-quality leads without the overhead costs typically associated with digital marketing.

Final Thoughts: Scale Your Business with Smarter Marketing

Thomas Rudy’s advice for service-based business owners: 

• Start by retargeting the visitors already on your website and focus on building relationships with potential customers. 

Data Shopper allows local businesses to automate their marketing efforts, helping them scale without hiring a massive team or spending a fortune on ads.

If you’re a local business looking to grow smarter, Data Shopper is the tool you need to streamline your customer acquisition strategy.

👉 Learn more about Data Shopper: How to Capture & Retarget Website Visitors Without Forms

👉 Listen to the full episode on Spotify and Apple Podcasts
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