OWNR Benchmark - Score Your Land Clearing Business

What You'll Learn In The Next 3 Minutes

This isn't a fluffy quiz. It's a quick X-ray of how close you are to running a real, owner-level land-clearing company instead of a busy, expensive job.

Money

How your revenue, margins, and cash stack up
If your current numbers actually support your goals

Demand

How strong your leadflow and backlog really are
If you have pricing power or you're still a commodity

Delivery

How well your crews and scheduling run
If you're actually making money on each job

Control

How much the business still depends on you
If you have systems or just hustle

At the end, you'll get a simple OWNR Score out of 100 plus clear next steps.

Answer These Questions Honestly

This takes about 3 minutes. There are no perfect answers. Just pick what's true most of the time. The more honest you are, the more useful your OWNR Score will be.

Section 1 – Business Snapshot

1. What was your average monthly revenue over the last 3 months? *

3. How many full-time crews / machines are running most weeks? *

1234+

4. Where is your business located? (City, State) *

Section 2 – Demand & Pipeline

5. How many weeks of work are you usually booked out? *

0–1 weeks

2–3 weeks

4–6 weeks

6+ weeks

6. Where do most of your best land-clearing / mulching jobs come from right now? *

7. Which best describes your lead system right now? *

Leads are random; we just answer the phone when it rings

We have a couple channels that bring leads pretty consistently

We can turn leadflow up or down on purpose with ads / campaigns

Section 3 – Pricing & Cash

8. Do you have a clear crew-day rate and minimum job size written down? *

YesSort ofNo

9. How often do you job-cost completed projects (compare actual profit vs what you planned)? *

Every job

Sometimes

Rarely / never

10. If all new work stopped today, how many months of operating expenses could you cover with cash on hand and receivables? *

Less than 1 month

1–2 months

3–5 months

6+ months

Section 4 – Systems & Team

11. Do you have a weekly scoreboard with real numbers that you review (revenue, jobs, crew-days, margin)? *

Yes, every week

Kind of, but not consistent

No

12. Which best describes your role in the business today? *

I'm still on the machine most days

I bounce between machine, sales, and admin

I'm mostly sales/estimates and running the team

I don't touch jobs; I focus on leadership and growth

13. Do you have documented roles and responsibilities for your key people (crew lead, ops, sales)? *

YesWorking on itNo

Section 5 – Intent & Contact

14. What's your 12-month target for this business? *

Stabilize around $40k–$60k per month with solid profit

Push to around $100k per month and build a real team

Grow past $100k per month and make this thing sellable

Not sure, I just know it can be more than it is

15. If you found out you were leaving a lot of profit and time on the table, how open are you to getting help fixing it? *

10 – Very open

7–9 – Open if it makes sense

4–6 – On the fence

1–3 – Just looking

16. Name *

17. Email *

18. Phone *

19. Company Name (optional)

I'd like to see if I qualify for an OWNR Systems Audit Call to review my benchmark and next steps.

By submitting, you'll get your OWNR Score and occasional land-clearing operating tips from OWNR OPS. You can unsubscribe anytime.

Built From Real Land-Clearing Companies, Not Theory

Built from Bear Claw Land Services, a 7-figure wildfire mitigation and land-clearing company in a small mountain market
Used to help a Texas land-clearing business go from 0 to around $150k/month in about 6 months
Helped operators like Colby in WA grow from roughly $400k to ~$925k/year, including a $175k storm month

This benchmark is just a condensed version of the same lens we use when we tune real land-clearing businesses.

Are You Running a Real Land-Clearing Company or Just an Expensive Job?