How to Scale Your Service Business: Key Insights from Austin Gray

In a recent solo episode of the OWNR OPS Podcast, Austin Gray, owner of Bear Claw Land Services and host of the podcast, shared essential lessons on scaling a service business. 

From system-building to mastering paid ads, here’s a quick overview of Austin’s top takeaways.

1. Build Strong Systems First

Austin highlights that successful scaling starts with building the right systems. 

Whether it's a new dirt crew or expanded equipment, having solid processes in place allows your business to grow without chaos. 

His experience working with a $90 million entrepreneur showed him that systems should always come before rushing to get clients or scale too quickly.

2. Leverage Paid Ads and Funnels

Austin emphasizes the power of paid ads in generating leads and growing your business. 

With the right sales funnel and tracking system, you can continuously bring in customers without having to do everything yourself. 

Focus on mastering Facebook and Google ads, and track everything for better conversions.

3. Track Leads and Data

Tracking your leads through tools like Google Tag Manager and Google Analytics is crucial. 

Austin learned that knowing where your leads come from and how they convert is the key to optimizing your marketing spend. 

He recommends hiring experts to set up tracking if it's outside your skillset.

4. Tag Customers for Better Service

For businesses offering multiple services, tagging customers based on the services they’ve used is a game-changer. 

By tagging clients (e.g., snowplowing, tree care, dirt work), you can easily target them with email campaigns and upsell additional services, boosting customer lifetime value.

5. Focus on Better Leads

Austin's biggest lesson from his Austin trip was that the most important focus should be on getting better leads. 

Tracking and improving your lead generation efforts through ads and funnels ensures a consistent flow of high-quality customers. 

It’s about tracking conversions and understanding which ads work best for your business.

Key Takeaways:

• Build systems that scale with your business.
  
  
• Master paid ads and track their performance.
  
  
• Tag customers in your CRM for future marketing opportunities.
  
  
• Refine your lead generation process to boost conversions.
  

Austin's journey shows that with the right systems and strategies, service-based businesses can grow effectively and sustainably. If these tips helped, you’ll love the full conversation on the OWNR OPS Podcast on Apple, Spotify, or YouTube. And be sure to subscribe to our weekly newsletter for ongoing tips to help your business thrive.

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